Mission - Vision
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Mission:
Promoting fly fishing in general and more specifically to people in the age between 30 – 45.
Actions:
Advising fly fishing related organizations in communicating and visualizing their message.
Helping charities by offering free advertisement in our magazine.
Publishing our Cast Away magazine. A fly fishing magazine made in cooperation with younger fly fishermen from all over the world
Vision:
In 2018 we held several surveys under the two target groups : (8-18 young) and young/elder (30-45) .
We put the results in a ‘why-where-how’ sheet together with signs from the hunting and outdoor market. Signs indicating ‘outdoor’ grow of almost 30%.
We predict a 18-25% grow of young(er) fly fishermen – target group 2 – for 2021 in Europe.