Mission:
Promoting fly fishing in general and more specifically to people in the age between 30 – 45.
Actions:
Advising fly fishing related organizations in communicating and visualizing their message.
Helping charities by offering free advertisement in our magazine.
Publishing our Cast Away magazine. A fly fishing magazine made in cooperation with younger fly fishermen from all over the world
Vision:
In 2018 we held several surveys under two target groups (age 8-18 and 30-45).
We put the results in a ‘why-where-how’ sheet. In short, we predict a 18-25% grow of young(er) fly anglers for 2021 in Europe.
Although the trend seems to be, at least in the age between 16 – 24, that a fly rod is just an other tool to catch fish, we also see a transfer, in a later stadium (age 34-45), to fly only.